Document Type : Original Article
Authors
1
PhD student, South Tehran Branch, Islamic Azad University, Tehran, Iran.
2
Department of Cultural and Media Management, South Tehran Branch, Islamic Azad University, Tehran, Iran.
3
Assistant Professor, Department of Cultural and Media Management, Faculty of Culture and Communication, Soore University, Tehran, Iran
Abstract
Any policy-making and strategic planning to deal with media threats requires paying attention to the way new media threats operate and taking into account management considerations in media organizations. The present study aimed to find a model for strategic planning of media defense in the country and its validation. This study is applied in terms of its purpose and exploratory in terms of data type. The statistical population includes researchers, experts, and managers in the media field and defense specialists. Purposive sampling was used in both the quantitative and qualitative parts of this study. In order to collect data in the qualitative part, interviews were conducted with 14 people from the statistical population. In the qualitative part, the content analysis method was used in the data analysis and the data was coded using MaxQuda software. In the quantitative part of the research, the results of the qualitative part were validated by presenting a questionnaire and applying the Delphi method in two consecutive rounds. In the qualitative part of the research, six main themes were extracted, including: recognition of new media threats, media defense requirements in the scope of comprehensive defense, media strategic planning requirements, establishment, strengthening and resolution of conflicts of media defense laws, weaknesses of the media structure and system, cultural attachment and socialization of the model in order to develop the current research model. In the quantitative part of the research, the developed model was validated, the results showed that despite the elimination of some sub-components, all extracted components and ultimately the research model are confirmed..
Keywords
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